diff --git a/website/common/script/content/appearance/backgrounds.js b/website/common/script/content/appearance/backgrounds.js
index 9e39bb3e6c..20907f423e 100644
--- a/website/common/script/content/appearance/backgrounds.js
+++ b/website/common/script/content/appearance/backgrounds.js
@@ -395,6 +395,20 @@ let backgrounds = {
       notes: t('backgroundOrchardNotes'),
     },
   },
+  backgrounds102016: {
+    rainy_city: {
+      text: t('backgroundRainyCityText'),
+      notes: t('backgroundRainyCityNotes'),
+    },
+    spider_web: {
+      text: t('backgroundSpiderWebText'),
+      notes: t('backgroundSpiderWebNotes'),
+    },
+    strange_sewers: {
+      text: t('backgroundStrangeSewersText'),
+      notes: t('backgroundStrangeSewersNotes'),
+    },
+  },
 };
 /* eslint-enable quote-props */
 
diff --git a/website/common/script/content/gear/sets/armoire.js b/website/common/script/content/gear/sets/armoire.js
index f6dc3d430d..8ef12a9f62 100644
--- a/website/common/script/content/gear/sets/armoire.js
+++ b/website/common/script/content/gear/sets/armoire.js
@@ -166,6 +166,14 @@ let armor = {
     set: 'vermilionArcher',
     canOwn: ownsItem('armor_armoire_vermilionArcherArmor'),
   },
+  ogreArmor: {
+    text: t('armorArmoireOgreArmorText'),
+    notes: t('armorArmoireOgreArmorNotes', { con: 15 }),
+    value: 100,
+    con: 15,
+    set: 'ogre',
+    canOwn: ownsItem('armor_armoire_ogreArmor'),
+  },
 };
 
 let eyewear = {
@@ -412,6 +420,15 @@ let head = {
     set: 'vermilionArcher',
     canOwn: ownsItem('head_armoire_vermilionArcherHelm'),
   },
+  ogreMask: {
+    text: t('headArmoireOgreMaskText'),
+    notes: t('headArmoireOgreMaskNotes', { attrs: 7 }),
+    value: 100,
+    con: 7,
+    str: 7,
+    set: 'ogre',
+    canOwn: ownsItem('head_armoire_ogreMask'),
+  },
 };
 
 let shield = {
@@ -659,6 +676,14 @@ let weapon = {
     set: 'vermilionArcher',
     canOwn: ownsItem('weapon_armoire_vermilionArcherBow'),
   },
+  ogreClub: {
+    text: t('weaponArmoireOgreClubText'),
+    notes: t('weaponArmoireOgreClubNotes', { str: 15 }),
+    value: 100,
+    str: 15,
+    set: 'ogre',
+    canOwn: ownsItem('weapon_armoire_ogreClub'),
+  },
 };
 
 let armoireSet = {
diff --git a/website/views/shared/new-stuff.jade b/website/views/shared/new-stuff.jade
index bbe209de5e..4d6752078e 100644
--- a/website/views/shared/new-stuff.jade
+++ b/website/views/shared/new-stuff.jade
@@ -1,21 +1,30 @@
-h2 10/2/2016 - NEW TAKE THIS CHALLENGE!
+h2 10/4/2016 - OCTOBER BACKROUNDS AND ARMOIRE ITEMS!
+  .promo_backgrounds_armoire_201610.pull-right
   hr
   tr
     td
-      .promo_takeThis_gear.pull-right
-      h3 October Take This Challenge: Test Thy Courage!
-      p The next Take This Challenge has launched, "<a href='/#/options/groups/challenges/d1be0965-e909-4d30-82fa-9a0011f885b2'>Test Thy Courage!</a>", with a focus on positive social interactions. Be sure to check it out to earn additional pieces of the Take This armor set!
+      h3 October Backgrounds and Armoire Items
+      p We’ve added three new backgrounds to <a href='/#/options/profile/backgrounds'>the Background Shop</a>! Now your avatar can get snagged in a Spider Web, slither through the Strange Sewers, and splash through a Rainy City. Get them now!
       br
-      p <a href='http://www.takethis.org/' target='_blank'>Take This</a> is a nonprofit that seeks to inform the gamer community about mental health issues, to provide education about mental disorders and mental illness prevention, and to reduce the stigma of mental illness.
-      br
-      p Congratulations to the winners of the last Take This Challenge, "I Am the Night!": grand prize winner ladyhalation, and runners-up Khaleesi, SalientAlien, Debeys, Andrew Parkinson, and jenrosehol! Plus, all participants in that Challenge have received a piece of the <a href='http://habitica.wikia.com/wiki/Event_Item_Sequences#Take_This_Armor_Set' target='_blank'>Take This item set</a>. It is located in your Rewards column. Enjoy!
-      p.small.muted by Lemoness, SabreCat, Doctor B, and the Take This team
+      p Plus, there’s new gold-purchasable equipment in the Enchanted Armoire, including the Ogre Outfit. Better work hard on your real-life tasks to earn all the pieces! Enjoy :)
+      p.small.muted by KusSv, Kiwibot, Dial F For Funky, and HappyPete
 
 if menuItem !== 'oldNews'
   hr
   a(href='/static/old-news', target='_blank') Read older news
 
 mixin oldNews
+  h2 10/2/2016 - NEW TAKE THIS CHALLENGE!
+    tr
+      td
+        .promo_takeThis_gear.pull-right
+        h3 October Take This Challenge: Test Thy Courage!
+        p The next Take This Challenge has launched, "<a href='/#/options/groups/challenges/d1be0965-e909-4d30-82fa-9a0011f885b2'>Test Thy Courage!</a>", with a focus on positive social interactions. Be sure to check it out to earn additional pieces of the Take This armor set!
+        br
+        p <a href='http://www.takethis.org/' target='_blank'>Take This</a> is a nonprofit that seeks to inform the gamer community about mental health issues, to provide education about mental disorders and mental illness prevention, and to reduce the stigma of mental illness.
+        br
+        p Congratulations to the winners of the last Take This Challenge, "I Am the Night!": grand prize winner ladyhalation, and runners-up Khaleesi, SalientAlien, Debeys, Andrew Parkinson, and jenrosehol! Plus, all participants in that Challenge have received a piece of the <a href='http://habitica.wikia.com/wiki/Event_Item_Sequences#Take_This_Armor_Set' target='_blank'>Take This item set</a>. It is located in your Rewards column. Enjoy!
+        p.small.muted by Lemoness, SabreCat, Doctor B, and the Take This team
   h2 9/29/2016 - WIDGETS ON ANDROID APP, TAG MANAGEMENT ON iOS APP, GAYMERX ARMOR, AND LAST CHANCE FOR COW COSTUME
     tr
       td