diff --git a/common/locales/en/front.json b/common/locales/en/front.json
index a97ac395e7..ed76f36244 100644
--- a/common/locales/en/front.json
+++ b/common/locales/en/front.json
@@ -180,9 +180,10 @@
     "merchandiseInquiries": "Merchandise Inquiries",
     "marketingInquiries": "Marketing/Social Media Inquiries",
     "tweet": "Tweet",
-    "imagine1": "Imagine if improving your life was as fun as playing a game.",
+    "imagine1": "Imagine if improving your life were as fun as playing a game.",
     "landingCopy1": "Advance in the game by completing your real-life tasks.",
     "landingCopy2": "Battle monsters with friends to stay accountable to your goals.",
     "landingCopy3": "Join over 850,000 people having fun as they improve their lives.",
-    "alreadyHaveAccount": "I already have an account!"
+    "alreadyHaveAccount": "I already have an account!",
+    "getStartedNow": "Get Started Now!"
 }
diff --git a/common/locales/en/settings.json b/common/locales/en/settings.json
index 934ed81408..714ccb0c30 100644
--- a/common/locales/en/settings.json
+++ b/common/locales/en/settings.json
@@ -86,7 +86,6 @@
     "emailChange1": "To change your email address, please send an email to",
     "emailChange2": "admin@habitica.com",
     "emailChange3": " including both your old and new email address as well as your User ID.",
-    "username": "Login Name",
     "usernameOrEmail": "Login Name or Email",
     "email": "Email",
     "registeredWithFb": "Registered with Facebook",
diff --git a/website/views/social/hatch-pet.jade b/website/views/social/hatch-pet.jade
index 211314c0b3..4847ff76e8 100644
--- a/website/views/social/hatch-pet.jade
+++ b/website/views/social/hatch-pet.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'hatch-pet'
   - var socialTitle = 'New Pet!'
-  - var socialDescription = 'In Habitica, you earn cute companions as you accomplish real-world tasks. I\'ve worked hard and gotten myself a new pet!'
+  - var socialDescription = 'I\'ve worked hard and gotten myself a new pet! In Habitica, you earn cute companions as you accomplish real-world tasks.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/landing-page.jade b/website/views/social/landing-page.jade
index 958120769a..356e0618c2 100644
--- a/website/views/social/landing-page.jade
+++ b/website/views/social/landing-page.jade
@@ -1,7 +1,7 @@
 .text-center
-  #intro
+  #intro(style='padding-bottom:3rem')
     h1=env.t('imagine1')
-    ul
+    ul.lead
       li=env.t('landingCopy1')
       li=env.t('landingCopy2')
       li=env.t('landingCopy3')
@@ -10,8 +10,7 @@
       .col-md-6
         img.img-rendering-auto.center-block.img-responsive(src='https://d2afqr2xdmyzvu.cloudfront.net/front/images/intro.png')
       .col-md-6
-        .row
-          +registrationForm
+        +registrationForm
         .row
           a(ng-click='playButtonClick()')=env.t('alreadyHaveAccount')
     .row
diff --git a/website/views/social/level-up.jade b/website/views/social/level-up.jade
index 2bb5aba74d..c67c9137e9 100644
--- a/website/views/social/level-up.jade
+++ b/website/views/social/level-up.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'level-up'
   - var socialTitle = 'Level Up!'
-  - var socialDescription = 'In Habitica, your avatar grows in strength as you improve your real-life habits. I\'ve attained a new level with what I\'ve accomplished!'
+  - var socialDescription = 'I\'ve attained a new level with what I\'ve accomplished! In Habitica, your avatar grows in strength as you improve your real-life habits.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/raise-pet.jade b/website/views/social/raise-pet.jade
index 6116802cf0..a7cbabcad3 100644
--- a/website/views/social/raise-pet.jade
+++ b/website/views/social/raise-pet.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'raise-pet'
   - var socialTitle = 'Raised a Pet into a Mount!'
-  - var socialDescription = 'In Habitica, collectible pets grow along with you as you advance you real-life goals. My progress has turned a pet into a trusty mount!'
+  - var socialDescription = 'My progress has turned a pet into a trusty mount! In Habitica, collectible pets grow along with you as you advance your real-life goals.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/unlock-quest.jade b/website/views/social/unlock-quest.jade
index 7067ad023d..88ba16ba47 100644
--- a/website/views/social/unlock-quest.jade
+++ b/website/views/social/unlock-quest.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'unlock-quest'
   - var socialTitle = 'Unlocked a Quest!'
-  - var socialDescription = 'In Habitica, you can defeat fearsome monsters and devious villains with real-life productivity. I\'ve earned just such a Quest with my progress!'
+  - var socialDescription = 'I\'ve discovered a new Quest! In Habitica, you can battle fearsome monsters and devious villains using your real-life productivity.'
 
 block content
   include ./landing-page
diff --git a/website/views/social/won-challenge.jade b/website/views/social/won-challenge.jade
index 617a679b3b..08e11f4b22 100644
--- a/website/views/social/won-challenge.jade
+++ b/website/views/social/won-challenge.jade
@@ -3,7 +3,7 @@ extends ./layout
 block extraHead
   - var socialPage = 'won-challenge'
   - var socialTitle = 'Won a Challenge!'
-  - var socialDescription = 'In Habitica, users can challenge one another to accomplish goals in all areas of life. I\'ve won just such a Challenge!'
+  - var socialDescription = 'I\'ve stood out from the pack and won a Challenge! In Habitica, users can challenge one another to accomplish goals in all areas of life.'
 
 block content
   include ./landing-page
diff --git a/website/views/static/login-modal.jade b/website/views/static/login-modal.jade
index b8dbb2bff4..766bfc11f4 100644
--- a/website/views/static/login-modal.jade
+++ b/website/views/static/login-modal.jade
@@ -19,7 +19,7 @@ mixin registrationForm
         a(href='/static/privacy' target='_blank')=env.t('privacy')
         | .
     .form-group
-      input.btn.btn-block.btn-lg.btn-primary(type='submit', ng-disabled='registrationForm.$invalid || registrationInProgress', value=env.t('register'))
+      input.btn.btn-block.btn-lg.btn-success(type='submit', ng-disabled='registrationForm.$invalid || registrationInProgress', value=env.t('getStartedNow'))
 
 script(id='modals/login.html', type='text/ng-template')
   .modal-header