diff --git a/website/client/src/assets/css/sprites/spritesmith-largeSprites-0.css b/website/client/src/assets/css/sprites/spritesmith-largeSprites-0.css
index 15906b0759..2a6c96d469 100644
--- a/website/client/src/assets/css/sprites/spritesmith-largeSprites-0.css
+++ b/website/client/src/assets/css/sprites/spritesmith-largeSprites-0.css
@@ -6,7 +6,7 @@
 }
 .promo_mystery_022020 {
   background-image: url('~@/assets/images/sprites/spritesmith-largeSprites-0.png');
-  background-position: 0px -277px;
+  background-position: 0px -425px;
   width: 282px;
   height: 147px;
 }
@@ -16,6 +16,18 @@
   width: 96px;
   height: 69px;
 }
+.promo_valentines_2020 {
+  background-image: url('~@/assets/images/sprites/spritesmith-largeSprites-0.png');
+  background-position: -421px -277px;
+  width: 309px;
+  height: 147px;
+}
+.promo_valentines_potions {
+  background-image: url('~@/assets/images/sprites/spritesmith-largeSprites-0.png');
+  background-position: 0px -277px;
+  width: 420px;
+  height: 147px;
+}
 .scene_cake {
   background-image: url('~@/assets/images/sprites/spritesmith-largeSprites-0.png');
   background-position: -328px -148px;
diff --git a/website/client/src/assets/css/sprites/spritesmith-main-12.css b/website/client/src/assets/css/sprites/spritesmith-main-12.css
index 3f4818b71e..df685183c8 100644
--- a/website/client/src/assets/css/sprites/spritesmith-main-12.css
+++ b/website/client/src/assets/css/sprites/spritesmith-main-12.css
@@ -756,31 +756,31 @@
 }
 .Pet_Currency_Gem1x {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1796px -542px;
+  background-position: -1796px -536px;
   width: 15px;
   height: 13px;
 }
 .Pet_Currency_Gem2x {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -954px;
+  background-position: -1744px -948px;
   width: 30px;
   height: 26px;
 }
 .PixelPaw-Gold {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -594px;
+  background-position: -1744px -588px;
   width: 51px;
   height: 51px;
 }
 .PixelPaw {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -646px;
+  background-position: -1744px -640px;
   width: 51px;
   height: 51px;
 }
 .PixelPaw002 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -542px;
+  background-position: -1744px -536px;
   width: 51px;
   height: 51px;
 }
@@ -834,7 +834,7 @@
 }
 .empty_bottles {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -487px;
+  background-position: -1744px -481px;
   width: 64px;
   height: 54px;
 }
@@ -1044,141 +1044,141 @@
 }
 .zzz {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -739px;
+  background-position: -1744px -733px;
   width: 40px;
   height: 40px;
 }
 .zzz_light {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -698px;
+  background-position: -1744px -692px;
   width: 40px;
   height: 40px;
 }
 .notif_inventory_present_01 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1773px -867px;
+  background-position: -1773px -861px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_02 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1773px -925px;
+  background-position: -1773px -919px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_03 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -780px;
+  background-position: -1744px -774px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_04 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -925px;
+  background-position: -1744px -919px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_05 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1773px -896px;
+  background-position: -1773px -890px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_06 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -896px;
+  background-position: -1744px -890px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_07 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1773px -780px;
+  background-position: -1773px -774px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_08 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -867px;
+  background-position: -1744px -861px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_09 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1773px -838px;
+  background-position: -1773px -832px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_10 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -838px;
+  background-position: -1744px -832px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_11 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1773px -809px;
+  background-position: -1773px -803px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_present_12 {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -809px;
+  background-position: -1744px -803px;
   width: 28px;
   height: 28px;
 }
 .notif_inventory_special_birthday {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1775px -954px;
+  background-position: -1775px -948px;
   width: 20px;
   height: 24px;
 }
 .notif_inventory_special_congrats {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1765px -1006px;
+  background-position: -1765px -1000px;
   width: 20px;
   height: 22px;
 }
 .notif_inventory_special_getwell {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1786px -981px;
+  background-position: -1786px -975px;
   width: 20px;
   height: 22px;
 }
 .notif_inventory_special_goodluck {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1785px -739px;
+  background-position: -1785px -733px;
   width: 20px;
   height: 26px;
 }
 .notif_inventory_special_greeting {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -1006px;
+  background-position: -1744px -1000px;
   width: 20px;
   height: 22px;
 }
 .notif_inventory_special_nye {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1785px -698px;
+  background-position: -1785px -692px;
   width: 24px;
   height: 26px;
 }
 .notif_inventory_special_thankyou {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1744px -981px;
+  background-position: -1744px -975px;
   width: 20px;
   height: 24px;
 }
 .notif_inventory_special_valentine {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
-  background-position: -1765px -981px;
+  background-position: -1765px -975px;
   width: 20px;
   height: 24px;
 }
 .npc_bailey {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
   background-position: -1744px -414px;
-  width: 60px;
-  height: 72px;
+  width: 63px;
+  height: 66px;
 }
 .npc_justin {
   background-image: url('~@/assets/images/sprites/spritesmith-main-12.png');
diff --git a/website/client/src/assets/images/sprites/spritesmith-largeSprites-0.png b/website/client/src/assets/images/sprites/spritesmith-largeSprites-0.png
index 199da94868..fc888b3885 100644
Binary files a/website/client/src/assets/images/sprites/spritesmith-largeSprites-0.png and b/website/client/src/assets/images/sprites/spritesmith-largeSprites-0.png differ
diff --git a/website/client/src/assets/images/sprites/spritesmith-main-12.png b/website/client/src/assets/images/sprites/spritesmith-main-12.png
index 4982e1cab1..6fda369378 100644
Binary files a/website/client/src/assets/images/sprites/spritesmith-main-12.png and b/website/client/src/assets/images/sprites/spritesmith-main-12.png differ
diff --git a/website/client/src/assets/scss/variables.scss b/website/client/src/assets/scss/variables.scss
index e73fd5ec8d..c17f94587c 100644
--- a/website/client/src/assets/scss/variables.scss
+++ b/website/client/src/assets/scss/variables.scss
@@ -2,11 +2,11 @@
 // possible values are: normal, fall, habitoween, thanksgiving, winter, nye, birthday, valentines, spring, summer
 // more to be added on future seasons
 
-$npc_market_flavor: 'normal';
+$npc_market_flavor: 'valentines';
 $npc_quests_flavor: 'normal';
 $npc_seasonal_flavor: 'normal';
 $npc_timetravelers_flavor: 'normal';
-$npc_tavern_flavor: 'normal';
+$npc_tavern_flavor: 'valentines';
 
 $restingToolbarHeight: 40px;
 $menuToolbarHeight: 56px;
diff --git a/website/common/locales/en/limited.json b/website/common/locales/en/limited.json
index e65405db44..8b89034e37 100644
--- a/website/common/locales/en/limited.json
+++ b/website/common/locales/en/limited.json
@@ -166,7 +166,7 @@
     "dateEndOctober": "October 31",
     "dateEndNovember": "November 30",
     "dateEndJanuary": "January 31",
-    "dateEndFebruary": "February 28",
+    "dateEndFebruary": "February 29",
     "winterPromoGiftHeader": "GIFT A SUBSCRIPTION AND GET ONE FREE!",
     "winterPromoGiftDetails1": "Until January 6th only, when you gift somebody a subscription, you get the same subscription for yourself for free!",
     "winterPromoGiftDetails2": "Please note that if you or your gift recipient already have a recurring subscription, the gifted subscription will only start after that subscription is cancelled or has expired. Thanks so much for your support! <3",
diff --git a/website/common/script/content/hatching-potions.js b/website/common/script/content/hatching-potions.js
index db95874ee1..549a3003a4 100644
--- a/website/common/script/content/hatching-potions.js
+++ b/website/common/script/content/hatching-potions.js
@@ -62,6 +62,9 @@ const premium = {
     value: 2,
     text: t('hatchingPotionCupid'),
     limited: true,
+    canBuy () {
+      return moment().isBefore('2020-03-02');
+    },
   },
   Shimmer: {
     value: 2,
@@ -187,6 +190,9 @@ const premium = {
     value: 2,
     text: t('hatchingPotionRoseQuartz'),
     limited: true,
+    canBuy () {
+      return moment().isBefore('2020-03-02');
+    },
   },
   Celestial: {
     value: 2,
@@ -273,7 +279,7 @@ each(premium, (pot, key) => {
       potText: pot.text,
     }),
     _addlNotes: t('eventAvailability', {
-      date: t(`dateEnd${pot._season}`),
+      date: t('dateEndFebruary'),
     }),
     premium: true,
     limited: false,
diff --git a/website/common/script/content/index.js b/website/common/script/content/index.js
index 9005fddec3..97e2ff8e5d 100644
--- a/website/common/script/content/index.js
+++ b/website/common/script/content/index.js
@@ -128,6 +128,7 @@ api.cardTypes = {
   valentine: {
     key: 'valentine',
     messageOptions: 4,
+    yearRound: moment().isBefore('2020-03-02'),
   },
   birthday: {
     key: 'birthday',
diff --git a/website/common/script/content/shop-featuredItems.js b/website/common/script/content/shop-featuredItems.js
index 3bed38b628..20c68eafb3 100644
--- a/website/common/script/content/shop-featuredItems.js
+++ b/website/common/script/content/shop-featuredItems.js
@@ -5,43 +5,23 @@ import moment from 'moment';
 // path: 'premiumHatchingPotions.Rainbow',
 const featuredItems = {
   market () {
-    if (moment().isBetween('2019-12-19', '2020-01-02')) {
+    if (moment().isBefore('2020-03-02')) {
       return [
         {
           type: 'card',
-          path: 'cardTypes.nye',
+          path: 'cardTypes.valentine',
         },
         {
           type: 'premiumHatchingPotion',
-          path: 'premiumHatchingPotions.Aurora',
+          path: 'premiumHatchingPotions.Cupid',
         },
         {
           type: 'premiumHatchingPotion',
-          path: 'premiumHatchingPotions.Holly',
+          path: 'premiumHatchingPotions.RoseQuartz',
         },
         {
-          type: 'premiumHatchingPotion',
-          path: 'premiumHatchingPotions.StarryNight',
-        },
-      ];
-    }
-    if (moment().isBetween('2019-12-19', '2020-02-02')) {
-      return [
-        {
-          type: 'armoire',
-          path: 'armoire',
-        },
-        {
-          type: 'premiumHatchingPotion',
-          path: 'premiumHatchingPotions.Aurora',
-        },
-        {
-          type: 'premiumHatchingPotion',
-          path: 'premiumHatchingPotions.Holly',
-        },
-        {
-          type: 'premiumHatchingPotion',
-          path: 'premiumHatchingPotions.StarryNight',
+          type: 'eggs',
+          path: 'eggs.Fox',
         },
       ];
     }
@@ -52,11 +32,11 @@ const featuredItems = {
       },
       {
         type: 'hatchingPotions',
-        path: 'hatchingPotions.White',
+        path: 'hatchingPotions.Golden',
       },
       {
         type: 'eggs',
-        path: 'eggs.PandaCub',
+        path: 'eggs.Wolf',
       },
       {
         type: 'food',
@@ -65,22 +45,6 @@ const featuredItems = {
     ];
   },
   quests () {
-    if (moment().isBetween('2019-12-19', '2020-02-02')) {
-      return [
-        {
-          type: 'bundles',
-          path: 'bundles.winterQuests',
-        },
-        {
-          type: 'quests',
-          path: 'quests.evilsanta',
-        },
-        {
-          type: 'quests',
-          path: 'quests.evilsanta2',
-        },
-      ];
-    }
     return [
       {
         type: 'quests',
diff --git a/website/raw_sprites/spritesmith/npcs/npc_bailey.png b/website/raw_sprites/spritesmith/npcs/npc_bailey.png
index d5940b986b..4957f1a3f9 100644
Binary files a/website/raw_sprites/spritesmith/npcs/npc_bailey.png and b/website/raw_sprites/spritesmith/npcs/npc_bailey.png differ
diff --git a/website/raw_sprites/spritesmith_large/promo_valentines_2020.png b/website/raw_sprites/spritesmith_large/promo_valentines_2020.png
new file mode 100644
index 0000000000..d65128389a
Binary files /dev/null and b/website/raw_sprites/spritesmith_large/promo_valentines_2020.png differ
diff --git a/website/raw_sprites/spritesmith_large/promo_valentines_potions.png b/website/raw_sprites/spritesmith_large/promo_valentines_potions.png
new file mode 100644
index 0000000000..1f9ebf596e
Binary files /dev/null and b/website/raw_sprites/spritesmith_large/promo_valentines_potions.png differ
diff --git a/website/server/controllers/api-v3/news.js b/website/server/controllers/api-v3/news.js
index 9418f485e5..c37315f50a 100644
--- a/website/server/controllers/api-v3/news.js
+++ b/website/server/controllers/api-v3/news.js
@@ -4,7 +4,7 @@ const api = {};
 
 // @TODO export this const, cannot export it from here because only routes are exported from
 // controllers
-const LAST_ANNOUNCEMENT_TITLE = 'BLOG POST: PET FOOD PREFERENCES';
+const LAST_ANNOUNCEMENT_TITLE = 'VALENTINE’S WEEK: NPCS, VALENTINE CARDS, AND MAGIC HATCHING POTIONS!';
 const worldDmg = { // @TODO
   bailey: false,
 };
@@ -31,21 +31,44 @@ api.getNews = {
           <div class="mr-3 ${baileyClass}"></div>
           <div class="media-body">
             <h1 class="align-self-center">${res.t('newStuff')}</h1>
-            <h2>2/6/2020 - ${LAST_ANNOUNCEMENT_TITLE}</h2>
+            <h2>2/11/2020 - ${LAST_ANNOUNCEMENT_TITLE}</h2>
           </div>
         </div>
         <hr/>
-        <div class="scene_cake center-block"></div>
+        <div class="promo_valentines_2020 center-block"></div>
+        <h3>Habitica Celebrates Valentine's Day!</h3>
         <p>
-          This month's <a href='https://habitica.wordpress.com/2020/02/05/food-preferences/'
-          target='_blank'>featured Wiki article</a> is about Pet Food Preferences! We hope that it
-          will help you as you hatch and raise your own Habitican menagerie. Be sure to check it
-          out, and let us know what you think by reaching out on <a
-          href='https://twitter.com/habitica' target='_blank'>Twitter</a>, <a
-          href='http://blog.habitrpg.com' target='_blank'>Tumblr</a>, and <a
-          href='https://facebook.com/habitica' target='_blank'>Facebook</a>.
+          In honor of Habitica's holiday celebrating all forms of love, whether it's friendship,
+          familial, or romantic, some of the shopkeepers are dressed up! Take a look around to
+          enjoy their new festive decorations.
         </p>
-        <div class="small mb-3">by shanaqui and the Wiki Wizards</div>
+        <div class="small mb-3">by Beffymaroo and Lemoness</div>
+        <h3>Cupid and Rose Quartz Hatching Potions</h3>
+        <p>
+          We're excited to announce the return of Rose Quartz and Cupid Magic Hatching Potions!
+          Between now and February 29, you can buy these potions from <a href='/shops/market'>the
+          Market</a> and use them to hatch any standard pet egg. (Magic Hatching Potions do not
+          work on Quest Pet eggs.) Magic Potion Pets aren't picky, so they'll happily eat any kind
+          of food that you feed them!
+        </p>
+        <p>
+          After they're gone, it will be at least a year before the Cupid or Rose Quartz Hatching
+          Potions are available again, so be sure to get them now!
+        </p>
+        <div class="small mb-3">by Vampitch, Willow the Witty, and SabreCat</div>
+        <div class="promo_valentines_potions center-block"></div>
+        <h3>Send a Valentine</h3>
+        <p>
+          Help motivate all of the lovely people in your life by sending them a caring Valentine.
+          Valentines can be purchased for 10 Gold from the <a href='/shops/market'>Market</a> until
+          February 18. For spreading love and joy throughout the community, both the giver AND the
+          receiver get a coveted "Adoring Friends" badge. Hooray!
+        </p>
+        <p>
+          While you're there, why not check out the other cards that are available to send to your
+          party? Each one gives a special achievement of its own...
+        </p>
+        <div class="small mb-3">by Lemoness and SabreCat</div>
       </div>
       `,
     });