diff --git a/website/client/app.vue b/website/client/app.vue
index b16ff2beab..897be86f33 100644
--- a/website/client/app.vue
+++ b/website/client/app.vue
@@ -69,6 +69,7 @@ import AppFooter from './components/appFooter';
 import notificationsDisplay from './components/notifications';
 import snackbars from './components/snackbars/notifications';
 import { mapState } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 import BuyModal from './components/shops/buyModal.vue';
 import SelectMembersModal from 'client/components/selectMembersModal.vue';
 import notifications from 'client/mixins/notifications';
@@ -158,14 +159,27 @@ export default {
         this.$store.dispatch('tasks:fetchUserTasks'),
       ]).then(() => {
         this.isUserLoaded = true;
+        Analytics.setUser();
+        Analytics.updateUser();
       }).catch((err) => {
         console.error('Impossible to fetch user. Clean up localStorage and refresh.', err); // eslint-disable-line no-console
       });
     }
 
     // Manage modals
-    this.$root.$on('show::modal', (modalId, data) => {
-      if (data && data.fromRoot) return;
+    this.$root.$on('show::modal', (modalId, data = {}) => {
+      if (data.fromRoot) return;
+
+      // Track opening of gems modal unless it's been already tracked
+      // For example the gems button in the menu already tracks the event by itself
+      if (modalId === 'buy-gems' && data.alreadyTracked !== true) {
+        Analytics.track({
+          hitType: 'event',
+          eventCategory: 'button',
+          eventAction: 'click',
+          eventLabel: 'Gems > Wallet',
+        });
+      }
 
       // Get last modal on stack and hide
       let modalStackLength = this.$store.state.modalStack.length;
diff --git a/website/client/components/achievements/lowHealth.vue b/website/client/components/achievements/lowHealth.vue
index 7ee8e8d043..feedcfcbd0 100644
--- a/website/client/components/achievements/lowHealth.vue
+++ b/website/client/components/achievements/lowHealth.vue
@@ -60,6 +60,7 @@ import bModal from 'bootstrap-vue/lib/components/modal';
 
 import Avatar from '../avatar';
 import { mapState } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 import percent from '../../../common/script/libs/percent';
 import {maxHealth} from '../../../common/script/index';
 
@@ -84,6 +85,14 @@ export default {
       return `${Math.ceil(this.user.stats.hp)} / ${this.maxHealth}`;
     },
   },
+  mounted () {
+    Analytics.track({
+      hitType: 'event',
+      eventCategory: 'button',
+      eventAction: 'click',
+      eventLabel: 'Health Warning',
+    });
+  },
   methods: {
     close () {
       this.$root.$emit('hide::modal', 'low-health');
diff --git a/website/client/components/appFooter.vue b/website/client/components/appFooter.vue
index b3a4e77f81..c2d894748e 100644
--- a/website/client/components/appFooter.vue
+++ b/website/client/components/appFooter.vue
@@ -219,6 +219,7 @@
 import axios from 'axios';
 import moment from 'moment';
 import { mapState } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 
 import gryphon from 'assets/svg/gryphon.svg';
 import twitter from 'assets/svg/twitter.svg';
@@ -331,6 +332,12 @@ export default {
       this.$root.$emit('show::modal', 'modify-inventory');
     },
     donate () {
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'button',
+        eventAction: 'click',
+        eventLabel: 'Gems > Donate',
+      });
       this.$root.$emit('show::modal', 'buy-gems');
     },
   },
diff --git a/website/client/components/appMenu.vue b/website/client/components/appMenu.vue
index 68c215ed35..ff5f15c83c 100644
--- a/website/client/components/appMenu.vue
+++ b/website/client/components/appMenu.vue
@@ -224,6 +224,7 @@ div
 
 <script>
 import { mapState, mapGetters } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 import gemIcon from 'assets/svg/gem.svg';
 import goldIcon from 'assets/svg/gold.svg';
 import userIcon from 'assets/svg/user.svg';
@@ -289,6 +290,12 @@ export default {
       this.$root.$emit('show::modal', 'create-party-modal');
     },
     showBuyGemsModal () {
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'button',
+        eventAction: 'click',
+        eventLabel: 'Gems > Toolbar',
+      });
       this.$root.$emit('show::modal', 'buy-gems');
     },
   },
diff --git a/website/client/components/auth/registerLogin.vue b/website/client/components/auth/registerLogin.vue
index e12bbbcd80..a78693c6c5 100644
--- a/website/client/components/auth/registerLogin.vue
+++ b/website/client/components/auth/registerLogin.vue
@@ -290,6 +290,9 @@ export default {
         passwordConfirm: this.passwordConfirm,
       });
 
+      // @TODO do not reload entire page
+      // problem is that app.vue created hook should be called again
+      // after user is logged in / just signed up
       window.location.href = '/';
     },
     async login () {
@@ -299,6 +302,9 @@ export default {
         password: this.password,
       });
 
+      // @TODO do not reload entire page
+      // problem is that app.vue created hook should be called again
+      // after user is logged in / just signed up
       window.location.href = '/';
     },
     async socialAuth (network) {
@@ -314,6 +320,9 @@ export default {
         auth,
       });
 
+      // @TODO do not reload entire page
+      // problem is that app.vue created hook should be called again
+      // after user is logged in / just signed up
       window.location.href = '/';
     },
     handleSubmit () {
diff --git a/website/client/components/challenges/challengeModal.vue b/website/client/components/challenges/challengeModal.vue
index ae7e854fb1..198ab79c1e 100644
--- a/website/client/components/challenges/challengeModal.vue
+++ b/website/client/components/challenges/challengeModal.vue
@@ -55,6 +55,8 @@
         .col-12.text-center.submit-button-wrapper
           .alert.alert-warning(v-if='insufficientGemsForTavernChallenge')
             You do not have enough gems to create a Tavern challenge
+            // @TODO if buy gems button is added, add analytics tracking to it
+            // see https://github.com/HabitRPG/habitica/blob/develop/website/views/options/social/challenges.jade#L134
           button.btn.btn-primary(v-once, v-if='creating', @click='createChallenge()') {{$t('createChallengeAddTasks')}}
           button.btn.btn-primary(v-once, v-if='!creating', @click='updateChallenge()') {{$t('updateChallenge')}}
         .col-12.text-center
diff --git a/website/client/components/groups/createPartyModal.vue b/website/client/components/groups/createPartyModal.vue
index 8e5570f1fb..907f8c67f4 100644
--- a/website/client/components/groups/createPartyModal.vue
+++ b/website/client/components/groups/createPartyModal.vue
@@ -17,7 +17,7 @@ b-modal#create-party-modal(title="Empty", size='lg', hide-footer=true)
         .join-party
         h3(v-once) {{$t('wantToJoinPartyTitle')}}
         p(v-once) {{$t('wantToJoinPartyDescription')}}
-        button.btn.btn-primary(v-once, @click='shareUserIdShown = !shareUserIdShown') {{$t('shartUserId')}}
+        button.btn.btn-primary(v-once, @click='shareUserId()') {{$t('shartUserId')}}
       .share-userid-options(v-if="shareUserIdShown")
         .option-item(v-once)
           .svg-icon(v-html="icons.copy")
@@ -137,6 +137,7 @@ b-modal#create-party-modal(title="Empty", size='lg', hide-footer=true)
 
 <script>
 import { mapState } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 
 import bModal from 'bootstrap-vue/lib/components/modal';
 
@@ -166,6 +167,15 @@ export default {
     ...mapState({user: 'user.data'}),
   },
   methods: {
+    shareUserId () {
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'button',
+        eventAction: 'click',
+        eventLabel: 'Health Warning',
+      });
+      this.shareUserIdShown = !this.shareUserIdShown;
+    },
     async createParty () {
       let group = {
         type: 'party',
@@ -174,9 +184,14 @@ export default {
       let party = await this.$store.dispatch('guilds:create', {group});
       this.$store.state.party.data = party;
       this.user.party._id = party._id;
+
+      Analytics.updateUser({
+        partyID: party._id,
+        partySize: 1,
+      });
+
       this.$root.$emit('hide::modal', 'create-party-modal');
       this.$router.push('/party');
-      //  @TODO: Analytics.updateUser({'partyID': $scope.group ._id, 'partySize': 1});
     },
   },
 };
diff --git a/website/client/components/groups/group.vue b/website/client/components/groups/group.vue
index a127acefab..18380527f5 100644
--- a/website/client/components/groups/group.vue
+++ b/website/client/components/groups/group.vue
@@ -409,6 +409,7 @@ import extend from 'lodash/extend';
 import groupUtilities from 'client/mixins/groupsUtilities';
 import styleHelper from 'client/mixins/styleHelper';
 import { mapState } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 import membersModal from './membersModal';
 import startQuestModal from './startQuestModal';
 import quests from 'common/script/content/quests';
@@ -636,7 +637,7 @@ export default {
     },
     async sendMessage () {
       let response = await this.$store.dispatch('chat:postChat', {
-        groupId: this.group._id,
+        group: this.group._id,
         message: this.newMessage,
       });
       this.group.chat.unshift(response.message);
@@ -699,7 +700,13 @@ export default {
       this.user.guilds.push(this.group._id);
     },
     clickLeave () {
-      // Analytics.track({'hitType':'event','eventCategory':'button','eventAction':'click','eventLabel':'Leave Party'});
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'button',
+        eventAction: 'click',
+        eventLabel: 'Leave Party',
+      });
+
       // @TODO: Get challenges and ask to keep or remove
       if (!confirm('Are you sure you want to leave?')) return;
       let keep = true;
@@ -714,12 +721,14 @@ export default {
         keepChallenges,
       };
 
-      if (this.isParty) data.type = 'party';
+      if (this.isParty) {
+        data.type = 'party';
+        Analytics.updateUser({partySize: null, partyID: null});
+      }
 
       await this.$store.dispatch('guilds:leave', data);
 
       // @TODO: Implement
-      // Analytics.updateUser({'partySize':null,'partyID':null});
       // User.sync().then(function () {
       //  $rootScope.hardRedirect('/#/options/groups/party');
       // });
@@ -743,7 +752,13 @@ export default {
       await this.$store.dispatch('guilds:join', {groupId: this.group._id});
     },
     clickStartQuest () {
-      // Analytics.track({'hitType':'event','eventCategory':'button','eventAction':'click','eventLabel':'Start a Quest'});
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'button',
+        eventAction: 'click',
+        eventLabel: 'Start a Quest',
+      });
+
       let hasQuests = find(this.user.items.quests, (quest) => {
         return quest > 0;
       });
diff --git a/website/client/components/groups/groupFormModal.vue b/website/client/components/groups/groupFormModal.vue
index 25381d5e2c..05326616e4 100644
--- a/website/client/components/groups/groupFormModal.vue
+++ b/website/client/components/groups/groupFormModal.vue
@@ -375,7 +375,14 @@ export default {
         // @TODO: Add proper notifications
         alert('Not enough gems');
         return;
-        // @TODO return $rootScope.openModal('buyGems', {track:"Gems > Create Group"});
+        // @TODO return $rootScope.openModal('buyGems', {track:"Gems > Gems > Create Group"});
+        // @TODO when modal is implemented, enable analytics
+        /* Analytics.track({
+          hitType: 'event',
+          eventCategory: 'button',
+          eventAction: 'click',
+          eventLabel: 'Health Warning',
+        }); */
       }
 
       if (!this.workingGroup.name || !this.workingGroup.description) {
diff --git a/website/client/components/groups/inviteModal.vue b/website/client/components/groups/inviteModal.vue
index 7db3a87196..26602e39ce 100644
--- a/website/client/components/groups/inviteModal.vue
+++ b/website/client/components/groups/inviteModal.vue
@@ -55,8 +55,12 @@ import filter from 'lodash/filter';
 import map from 'lodash/map';
 import bModal from 'bootstrap-vue/lib/components/modal';
 import notifications from 'client/mixins/notifications';
+import * as Analytics from 'client/libs/analytics';
 
 export default {
+  components: {
+    bModal,
+  },
   mixins: [notifications],
   props: ['group'],
   data () {
@@ -65,8 +69,13 @@ export default {
       emails: [],
     };
   },
-  components: {
-    bModal,
+  mounted () {
+    Analytics.track({
+      hitType: 'event',
+      eventCategory: 'button',
+      eventAction: 'click',
+      eventLabel: 'Invite Friends',
+    });
   },
   computed: {
     ...mapState({user: 'user.data'}),
diff --git a/website/client/components/groups/startQuestModal.vue b/website/client/components/groups/startQuestModal.vue
index 60a7256ddc..29648adfce 100644
--- a/website/client/components/groups/startQuestModal.vue
+++ b/website/client/components/groups/startQuestModal.vue
@@ -159,6 +159,7 @@
 
 <script>
 import { mapState } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 import bModal from 'bootstrap-vue/lib/components/modal';
 
 import quests from 'common/script/content/quests';
@@ -208,10 +209,15 @@ export default {
       this.selectedQuest = quest;
     },
     async questInit () {
-      let key = this.selectedQuest;
-      // Analytics.updateUser({'partyID': party._id, 'partySize': party.memberCount});
-      let response = await this.$store.dispatch('guilds:inviteToQuest', {groupId: this.group._id, key});
-      let quest = response.data.data;
+      Analytics.updateUser({
+        partyID: this.group._id,
+        partySize: this.group.memberCount,
+      });
+
+      const key = this.selectedQuest;
+      const response = await this.$store.dispatch('guilds:inviteToQuest', {groupId: this.group._id, key});
+      const quest = response.data.data;
+
       this.$store.party.quest = quest;
       this.$root.$emit('hide::modal', 'start-quest-modal');
     },
diff --git a/website/client/components/notificationMenu.vue b/website/client/components/notificationMenu.vue
index fe3456b2e6..8ecf346ce2 100644
--- a/website/client/components/notificationMenu.vue
+++ b/website/client/components/notificationMenu.vue
@@ -137,6 +137,7 @@ import isEmpty from 'lodash/isEmpty';
 import map from 'lodash/map';
 
 import { mapState } from 'client/libs/store';
+import * as Analytics from 'client/libs/analytics';
 import quests from 'common/script/content/quests';
 import notificationsIcon from 'assets/svg/notifications.svg';
 
@@ -299,7 +300,10 @@ export default {
 
       if (type === 'party') {
         // @TODO: pretty sure mutability is wrong. Need to check React docs
+        // @TODO mutation to store data should only happen through actions
         this.user.invitations.parties.splice(index, 1);
+
+        Analytics.updateUser({partyID: group.id});
       } else {
         this.user.invitations.guilds.splice(index, 1);
       }
diff --git a/website/client/components/shops/buyModal.vue b/website/client/components/shops/buyModal.vue
index 73c1272a8e..9cdac24c4a 100644
--- a/website/client/components/shops/buyModal.vue
+++ b/website/client/components/shops/buyModal.vue
@@ -181,6 +181,7 @@
 
 <script>
   import bModal from 'bootstrap-vue/lib/components/modal';
+  import * as Analytics from 'client/libs/analytics';
 
   import svgClose from 'assets/svg/close.svg';
   import svgGold from 'assets/svg/gold.svg';
@@ -266,6 +267,14 @@
         this.hideDialog();
       },
       purchaseGems () {
+        if (this.item.key === 'rebirth_orb') {
+          Analytics.track({
+            hitType: 'event',
+            eventCategory: 'button',
+            eventAction: 'click',
+            eventLabel: 'Gems > Rebirth',
+          });
+        }
         this.$root.$emit('show::modal', 'buy-gems');
       },
       togglePinned () {
diff --git a/website/client/components/static/groupPlans.vue b/website/client/components/static/groupPlans.vue
index 2d59d94d43..ad4a9cf92a 100644
--- a/website/client/components/static/groupPlans.vue
+++ b/website/client/components/static/groupPlans.vue
@@ -19,6 +19,7 @@
       .row.row-margin(style="font-size: 2rem;")
         span {{ $t('enterprisePlansDescription') }}
       .row.row-margin
+        // TODO 
         a.btn.btn-primary.btn-lg.btn-block(:href="'mailto:vicky@habitica.com?subject=' + $t('enterprisePlansEmailSubject')") {{ $t('enterprisePlansButton') }}
 
       br
@@ -28,3 +29,22 @@
       .row.row-margin
         a.btn.btn-primary.btn-lg.btn-block(href="https://docs.google.com/forms/d/e/1FAIpQLSerMKkaCg3UcgpcMvBJtlNgnF9DNY8sxCebpAT-GHeDAQASPQ/viewform?usp=sf_link") {{ $t('familyPlansButton') }}
 </template>
+
+<script>
+import * as Analytics from 'client/libs/analytics';
+
+export default {
+  methods: {
+    contactUs () {
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'button',
+        eventAction: 'click',
+        eventLabel: 'Contact Us (Plans)',
+      });
+
+      window.location.href = `mailto:vicky@habitica.com?subject=${this.$t('enterprisePlansEmailSubject')}`;
+    },
+  },
+};
+</script>
diff --git a/website/client/components/static/header.vue b/website/client/components/static/header.vue
index b9f32e1c80..420a72b668 100644
--- a/website/client/components/static/header.vue
+++ b/website/client/components/static/header.vue
@@ -91,20 +91,29 @@
 </style>
 
 <script>
-  import logo from 'assets/svg/logo.svg';
+import logo from 'assets/svg/logo.svg';
+import * as Analytics from 'client/libs/analytics';
 
-  export default {
-    data () {
-      return {
-        icons: Object.freeze({
-          logo,
-        }),
-      };
+export default {
+  data () {
+    return {
+      icons: Object.freeze({
+        logo,
+      }),
+    };
+  },
+  methods: {
+    playButtonClick () {
+      // @TODO duplicate of code in home.vue
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'button',
+        eventAction: 'click',
+        eventLabel: 'Play',
+      });
+
+      this.$router.push('/register');
     },
-    methods: {
-      playButtonClick () {
-        this.$router.push('/register');
-      },
-    },
-  };
+  },
+};
 </script>
diff --git a/website/client/components/static/front.vue b/website/client/components/static/home.vue
similarity index 99%
rename from website/client/components/static/front.vue
rename to website/client/components/static/home.vue
index d3efb36dac..ddafea71f9 100644
--- a/website/client/components/static/front.vue
+++ b/website/client/components/static/home.vue
@@ -602,6 +602,7 @@
 <script>
   import AppFooter from 'client/components/appFooter';
   import StaticHeader from './header.vue';
+  import * as Analytics from 'client/libs/analytics';
 
   export default {
     components: {
@@ -614,10 +615,21 @@
       };
     },
     mounted () {
-      // Analytics.track({"hitType":"pageview","eventCategory":"page","eventAction":"landing page","page":"/home"});
+      Analytics.track({
+        hitType: 'pageview',
+        eventCategory: 'page',
+        eventAction: 'landing page',
+        page: '/home',
+      });
     },
     methods: {
       playButtonClick () {
+        Analytics.track({
+          hitType: 'event',
+          eventCategory: 'button',
+          eventAction: 'click',
+          eventLabel: 'Play',
+        });
         this.$router.push('/register');
       },
     },
diff --git a/website/client/components/tasks/task.vue b/website/client/components/tasks/task.vue
index c1c7c21be0..09b82530b3 100644
--- a/website/client/components/tasks/task.vue
+++ b/website/client/components/tasks/task.vue
@@ -298,6 +298,7 @@ import moment from 'moment';
 import axios from 'axios';
 import scoreTask from 'common/script/ops/scoreTask';
 import Vue from 'vue';
+import * as Analytics from 'client/libs/analytics';
 
 import positiveIcon from 'assets/svg/positive.svg';
 import negativeIcon from 'assets/svg/negative.svg';
@@ -435,6 +436,7 @@ export default {
 
       if (task.group.approval.required) task.group.approval.requested = true;
 
+      Analytics.updateUser();
       const response = await axios.post(`/api/v3/tasks/${task._id}/score/${direction}`);
       const tmp = response.data.data._tmp || {}; // used to notify drops, critical hits and other bonuses
       const crit = tmp.crit;
diff --git a/website/client/libs/analytics.js b/website/client/libs/analytics.js
new file mode 100644
index 0000000000..23d619c53d
--- /dev/null
+++ b/website/client/libs/analytics.js
@@ -0,0 +1,143 @@
+import isEqual from 'lodash/isEqual';
+import keys from 'lodash/keys';
+import pick from 'lodash/pick';
+import includes from 'lodash/includes';
+import getStore from 'client/store';
+import Vue from 'vue';
+
+let REQUIRED_FIELDS = ['hitType', 'eventCategory', 'eventAction'];
+let ALLOWED_HIT_TYPES = [
+  'pageview',
+  'screenview',
+  'event',
+  'transaction',
+  'item',
+  'social',
+  'exception',
+  'timing',
+];
+
+const store = getStore();
+
+function _doesNotHaveRequiredFields (properties) {
+  if (!isEqual(keys(pick(properties, REQUIRED_FIELDS)), REQUIRED_FIELDS)) {
+    // @TODO: Log with Winston?
+    // console.log('Analytics tracking calls must include the following properties: ' + JSON.stringify(REQUIRED_FIELDS));
+    return true;
+  }
+}
+
+function _doesNotHaveAllowedHitType (properties) {
+  if (!includes(ALLOWED_HIT_TYPES, properties.hitType)) {
+    // @TODO: Log with Winston?
+    // console.log('Hit type of Analytics event must be one of the following: ' + JSON.stringify(ALLOWED_HIT_TYPES));
+    return true;
+  }
+}
+
+function _gatherUserStats (properties) {
+  const user = store.state.user.data;
+  const tasks = store.state.tasks.data;
+
+  properties.UUID = user._id;
+
+  properties.Class = user.stats.class;
+  properties.Experience = Math.floor(user.stats.exp);
+  properties.Gold = Math.floor(user.stats.gp);
+  properties.Health = Math.ceil(user.stats.hp);
+  properties.Level = user.stats.lvl;
+  properties.Mana = Math.floor(user.stats.mp);
+
+  properties.balance = user.balance;
+  properties.balanceGemAmount = properties.balance * 4;
+
+  properties.tutorialComplete = user.flags.tour.intro === -2;
+
+  properties['Number Of Tasks'] = {
+    habits: tasks.habits.length,
+    dailys: tasks.dailys.length,
+    todos: tasks.todos.length,
+    rewards: tasks.rewards.length,
+  };
+
+  if (user.contributor.level) properties.contributorLevel = user.contributor.level;
+  if (user.purchased.plan.planId) properties.subscription = user.purchased.plan.planId;
+}
+
+export function setUser () {
+  const user = store.state.user.data;
+  window.amplitude.setUserId(user._id);
+  window.ga('set', {userId: user._id});
+}
+
+export function track (properties) {
+  // Use nextTick to avoid blocking the UI
+  Vue.nextTick(() => {
+    if (_doesNotHaveRequiredFields(properties)) return false;
+    if (_doesNotHaveAllowedHitType(properties)) return false;
+
+    window.amplitude.logEvent(properties.eventAction, properties);
+    window.ga('send', properties);
+  });
+}
+
+export function updateUser (properties) {
+  // Use nextTick to avoid blocking the UI
+  Vue.nextTick(() => {
+    properties = properties || {};
+
+    _gatherUserStats(properties);
+
+    window.amplitude.setUserProperties(properties);
+    window.ga('set', properties);
+  });
+}
+
+
+export function setup () {
+  const IS_PRODUCTION = process.env.NODE_ENV === 'production'; // eslint-disable-line no-process-env
+  const AMPLITUDE_KEY = process.env.AMPLITUDE_KEY; // eslint-disable-line no-process-env
+  const GA_ID = process.env.GA_ID; // eslint-disable-line no-process-env
+
+  // Setup queues until the real scripts are loaded
+
+  /* eslint-disable */
+
+  // Amplitude
+  var r = window.amplitude || {};
+  r._q = [];
+  function a(window) {r[window] = function() {r._q.push([window].concat(Array.prototype.slice.call(arguments, 0)));}}
+  var i = ["init", "logEvent", "logRevenue", "setUserId", "setUserProperties", "setOptOut", "setVersionName", "setDomain", "setDeviceId", "setGlobalUserProperties"];
+  for (var o = 0; o < i.length; o++) {a(i[o])}
+  window.amplitude = r;
+  amplitude.init(AMPLITUDE_KEY);
+
+  // Google Analytics (aka Universal Analytics)
+  window['GoogleAnalyticsObject'] = 'ga';
+  window['ga'] = window['ga'] || function() {
+      (window['ga'].q = window['ga'].q || []).push(arguments)
+    }, window['ga'].l = 1 * new Date();
+  ga('create', GA_ID);
+  /* eslint-enable */
+
+  // Load real scripts
+
+  if (!IS_PRODUCTION) return;
+
+  Vue.nextTick(() => {
+    // Amplitude
+    const amplitudeScript = document.createElement('script');
+    let firstScript = document.getElementsByTagName('script')[0];
+    amplitudeScript.type = 'text/javascript';
+    amplitudeScript.async = true;
+    amplitudeScript.src = 'https://d24n15hnbwhuhn.cloudfront.net/libs/amplitude-2.2.0-min.gz.js';
+    firstScript.parentNode.insertBefore(amplitudeScript, firstScript);
+
+    // Google Analytics
+    const gaScript = document.createElement('script');
+    firstScript = document.getElementsByTagName('script')[0];
+    gaScript.async = 1;
+    gaScript.src = '//www.google-analytics.com/analytics.js';
+    firstScript.parentNode.insertBefore(gaScript, firstScript);
+  });
+}
\ No newline at end of file
diff --git a/website/client/main.js b/website/client/main.js
index 17fd14cd8c..ef40655bc2 100644
--- a/website/client/main.js
+++ b/website/client/main.js
@@ -4,6 +4,7 @@ require('babel-polyfill');
 
 import Vue from 'vue';
 import AppComponent from './app';
+import { setup as setupAnalytics } from 'client/libs/analytics';
 import router from './router';
 import getStore from './store';
 import StoreModule from './libs/store';
@@ -26,6 +27,8 @@ Vue.config.productionTip = IS_PRODUCTION;
 Vue.use(i18n, {i18nData: window && window['habitica-i18n']});
 Vue.use(StoreModule);
 
+setupAnalytics();
+
 export default new Vue({
   el: '#app',
   router,
diff --git a/website/client/mixins/analytics.js b/website/client/mixins/analytics.js
deleted file mode 100644
index 3299831d10..0000000000
--- a/website/client/mixins/analytics.js
+++ /dev/null
@@ -1,86 +0,0 @@
-import isEqual from 'lodash/isEqual';
-import keys from 'lodash/keys';
-import pick from 'lodash/pick';
-import includes from 'lodash/includes';
-
-let REQUIRED_FIELDS = ['hitType', 'eventCategory', 'eventAction'];
-let ALLOWED_HIT_TYPES = [
-  'pageview',
-  'screenview',
-  'event',
-  'transaction',
-  'item',
-  'social',
-  'exception',
-  'timing',
-];
-
-
-export default {
-  methods: {
-    register (user) {
-      // @TODO: What is was the timeout for?
-      window.amplitude.setUserId(user._id);
-      window.ga('set', {userId: user._id});
-    },
-    login (user) {
-      window.amplitude.setUserId(user._id);
-      window.ga('set', {userId: user._id});
-    },
-    track (properties) {
-      if (this.doesNotHaveRequiredFields(properties)) return false;
-      if (this.doesNotHaveAllowedHitType(properties)) return false;
-
-      window.amplitude.logEvent(properties.eventAction, properties);
-      window.ga('send', properties);
-    },
-    updateUser (properties, user) {
-      properties = properties || {};
-
-      this.gatherUserStats(user, properties);
-
-      window.amplitude.setUserProperties(properties);
-      window.ga('set', properties);
-    },
-    gatherUserStats (user, properties) {
-      if (user._id) properties.UUID = user._id;
-      if (user.stats) {
-        properties.Class = user.stats.class;
-        properties.Experience = Math.floor(user.stats.exp);
-        properties.Gold = Math.floor(user.stats.gp);
-        properties.Health = Math.ceil(user.stats.hp);
-        properties.Level = user.stats.lvl;
-        properties.Mana = Math.floor(user.stats.mp);
-      }
-
-      properties.balance = user.balance;
-      properties.balanceGemAmount = properties.balance * 4;
-
-      properties.tutorialComplete = user.flags && user.flags.tour && user.flags.tour.intro === -2;
-      if (user.habits && user.dailys && user.todos && user.rewards) {
-        properties['Number Of Tasks'] = {
-          habits: user.habits.length,
-          dailys: user.dailys.length,
-          todos: user.todos.length,
-          rewards: user.rewards.length,
-        };
-      }
-      if (user.contributor && user.contributor.level) properties.contributorLevel = user.contributor.level;
-      if (user.purchased && user.purchased.plan.planId) properties.subscription = user.purchased.plan.planId;
-    },
-    doesNotHaveRequiredFields (properties) {
-      if (!isEqual(keys(pick(properties, REQUIRED_FIELDS)), REQUIRED_FIELDS)) {
-        // @TODO: Log with Winston?
-        //  console.log('Analytics tracking calls must include the following properties: ' + JSON.stringify(REQUIRED_FIELDS));
-        return true;
-      }
-    },
-    doesNotHaveAllowedHitType (properties) {
-      if (!includes(ALLOWED_HIT_TYPES, properties.hitType)) {
-        // @TODO: Log with Winston?
-        //  console.log('Hit type of Analytics event must be one of the following: ' + JSON.stringify(ALLOWED_HIT_TYPES));
-        return true;
-      }
-    },
-  },
-};
diff --git a/website/client/mixins/guide.js b/website/client/mixins/guide.js
index 6eaab68e6e..84ac59dd19 100644
--- a/website/client/mixins/guide.js
+++ b/website/client/mixins/guide.js
@@ -1,5 +1,6 @@
 import times from 'lodash/times';
 import Intro from 'intro.js/';
+import * as Analytics from 'client/libs/analytics';
 
 export default {
   data () {
@@ -124,6 +125,7 @@ export default {
     },
     hoyo (user) {
       // @TODO: What is was the timeout for?
+      // @TODO move to analytics
       window.amplitude.setUserId(user._id);
       window.ga('set', {userId: user._id});
     },
@@ -143,6 +145,15 @@ export default {
         opts.steps  = opts.steps.concat(this.chapters[chapter][p]);
       });
 
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'behavior',
+        eventAction: 'tutorial',
+        eventLabel: `${chapter}-web`,
+        eventValue: page + 1,
+        complete: true,
+      });
+
       // @TODO: Do we always need to initialize here?
       let intro = Intro.introJs();
       intro.setOptions({steps: opts.steps});
@@ -173,9 +184,17 @@ export default {
       //     // @TODO: Notification.showLoginIncentive(this.user, rewardData, Social.loadWidgets);
       //   }
 
-        // Mark tour complete
+      // Mark tour complete
       ups[`flags.tour.${chapter}`] = -2; // @TODO: Move magic numbers to enum
-        // @TODO: Analytics.track({'hitType':'event','eventCategory':'behavior','eventAction':'tutorial','eventLabel':k+'-web','eventValue':i+1,'complete':true})
+
+      Analytics.track({
+        hitType: 'event',
+        eventCategory: 'behavior',
+        eventAction: 'tutorial',
+        eventLabel: `${chapter}-web`,
+        eventValue: lastKnownStep,
+        complete: true,
+      });
       // }
 
       this.$store.dispatch('user:set', ups);
diff --git a/website/client/mixins/payments.js b/website/client/mixins/payments.js
index 3a71ce9886..67f4618f2d 100644
--- a/website/client/mixins/payments.js
+++ b/website/client/mixins/payments.js
@@ -69,7 +69,7 @@ export default {
       let isGem = data && data.gift && data.gift.type === 'gems';
       let notEnoughGem = isGem && (!data.gift.gems.amount || data.gift.gems.amount === 0);
       if (notEnoughGem) {
-        Notification.error(this.$t('badAmountOfGemsToPurchase'), true);
+        this.error(this.$t('badAmountOfGemsToPurchase'), true);
         return false;
       }
       return true;
diff --git a/website/client/router.js b/website/client/router.js
index b7f68f727f..2eafb56f03 100644
--- a/website/client/router.js
+++ b/website/client/router.js
@@ -1,6 +1,7 @@
 import Vue from 'vue';
 import VueRouter from 'vue-router';
 import getStore from 'client/store';
+import * as Analytics from 'client/libs/analytics';
 
 // import EmptyView from './components/emptyView';
 
@@ -14,7 +15,7 @@ const CommunityGuidelinesPage = () => import(/* webpackChunkName: "static" */'./
 const ContactPage = () => import(/* webpackChunkName: "static" */'./components/static/contact');
 const FAQPage = () => import(/* webpackChunkName: "static" */'./components/static/faq');
 const FeaturesPage = () => import(/* webpackChunkName: "static" */'./components/static/features');
-const FrontPage = () => import(/* webpackChunkName: "static" */'./components/static/front');
+const HomePage = () => import(/* webpackChunkName: "static" */'./components/static/home');
 const GroupPlansPage = () => import(/* webpackChunkName: "static" */'./components/static/groupPlans');
 const MaintenancePage = () => import(/* webpackChunkName: "static" */'./components/static/maintenance');
 const MaintenanceInfoPage = () => import(/* webpackChunkName: "static" */'./components/static/maintenanceInfo');
@@ -99,7 +100,7 @@ const router = new VueRouter({
   },
   // requiresLogin is true by default, isStatic false
   routes: [
-    { name: 'home', path: '/home', component: FrontPage, meta: {requiresLogin: false} },
+    { name: 'home', path: '/home', component: HomePage, meta: {requiresLogin: false} },
     { name: 'register', path: '/register', component: RegisterLogin, meta: {requiresLogin: false} },
     { name: 'login', path: '/login', component: RegisterLogin, meta: {requiresLogin: false} },
     { name: 'tasks', path: '/', component: UserTasks },
@@ -287,6 +288,13 @@ router.beforeEach(function routerGuard (to, from, next) {
     return next({name: 'tasks'});
   }
 
+  Analytics.track({
+    hitType: 'pageview',
+    eventCategory: 'navigation',
+    eventAction: 'navigate',
+    page: to.name || to.path,
+  });
+
   next();
 });
 
diff --git a/website/client/store/actions/auth.js b/website/client/store/actions/auth.js
index c52b95efea..3eccb02fd1 100644
--- a/website/client/store/actions/auth.js
+++ b/website/client/store/actions/auth.js
@@ -21,16 +21,6 @@ export async function register (store, params) {
     },
   });
   localStorage.setItem(LOCALSTORAGE_AUTH_KEY, userLocalData);
-
-  // @TODO: I think we just need analytics here
-  // Auth.runAuth(res.data._id, res.data.apiToken);
-  // Analytics.register();
-  // $scope.registrationInProgress = false;
-  // Alert.authErrorAlert(data, status, headers, config)
-  // Analytics.login();
-  // Analytics.updateUser();
-
-  store.state.user.data = user;
 }
 
 export async function login (store, params) {
@@ -51,17 +41,6 @@ export async function login (store, params) {
   });
 
   localStorage.setItem(LOCALSTORAGE_AUTH_KEY, userLocalData);
-
-  // @TODO: I think we just need analytics here
-  // Auth.runAuth(res.data._id, res.data.apiToken);
-  // Analytics.register();
-  // $scope.registrationInProgress = false;
-  // Alert.authErrorAlert(data, status, headers, config)
-  // Analytics.login();
-  // Analytics.updateUser();
-
-  // @TODO: Update the api to return the user?
-  // store.state.user.data = user;
 }
 
 export async function socialAuth (store, params) {
diff --git a/website/client/store/actions/chat.js b/website/client/store/actions/chat.js
index 6ae075903f..e83adafc2a 100644
--- a/website/client/store/actions/chat.js
+++ b/website/client/store/actions/chat.js
@@ -1,4 +1,5 @@
 import axios from 'axios';
+import * as Analytics from 'client/libs/analytics';
 
 export async function getChat (store, payload) {
   let response = await axios.get(`/api/v3/groups/${payload.groupId}/chat`);
@@ -7,12 +8,40 @@ export async function getChat (store, payload) {
 }
 
 export async function postChat (store, payload) {
-  let url = `/api/v3/groups/${payload.groupId}/chat`;
+  const group = payload.group;
+
+  let url = `/api/v3/groups/${group._id}/chat`;
 
   if (payload.previousMsg) {
     url += `?previousMsg=${payload.previousMsg}`;
   }
 
+  if (group.type === 'party') {
+    Analytics.updateUser({
+      partyID: group.id,
+      partySize: group.memberCount,
+    });
+  }
+
+  if (group.privacy === 'public') {
+    Analytics.track({
+      hitType: 'event',
+      eventCategory: 'behavior',
+      eventAction: 'group chat',
+      groupType: group.type,
+      privacy: group.privacy,
+      groupName: group.name,
+    });
+  } else {
+    Analytics.track({
+      hitType: 'event',
+      eventCategory: 'behavior',
+      eventAction: 'group chat',
+      groupType: group.type,
+      privacy: group.privacy,
+    });
+  }
+
   let response = await axios.post(url, {
     message: payload.message,
   });
diff --git a/website/client/store/actions/quests.js b/website/client/store/actions/quests.js
index 5ad1281e09..c953fce4ef 100644
--- a/website/client/store/actions/quests.js
+++ b/website/client/store/actions/quests.js
@@ -1,12 +1,15 @@
 import axios from 'axios';
+import * as Analytics from 'client/libs/analytics';
+
 // export async function initQuest (store) {
 // }
 
 export async function sendAction (store, payload) {
-  // Analytics.updateUser({
-  //   partyID: party._id,
-  //   partySize: party.memberCount
-  // });
+  Analytics.updateUser({
+    partyID: store.state.party.data._id,
+    partySize: store.state.party.data.memberCount,
+  });
+
   let response = await axios.post(`/api/v3/groups/${payload.groupId}/${payload.action}`);
 
   // @TODO: Update user?