diff --git a/common/locales/en/front.json b/common/locales/en/front.json
index 6f611efa85..a3261ddcd1 100644
--- a/common/locales/en/front.json
+++ b/common/locales/en/front.json
@@ -102,7 +102,7 @@
     "marketing1Lead3Title": "Find Random Prizes",
     "marketing2Header": "Compete With Friends, Join Interest Groups",
     "marketing2Lead1": "While you can solo-play Habitica, the lights really turn on when you start collaborating, competing, and holding each other accountable. The most effective part of any self-improvement program is social accountability, and what better an environment for accountability and competition than a video game?",
-    "marketing2Lead2": "<strong>Fight Bosses</strong>. What's a Role Playing Game without battles? Fight bosses with your party. Bosses are \"super accountability mode\" - a day you miss the gym is a day the boss hurts <em>everyone</em>.",
+    "marketing2Lead2": "<strong>Fight Bosses</strong>. What's a Role Playing Game without battles? Fight bosses with your party. Bosses are \"super accountability mode\" — a day you miss the gym is a day the boss hurts <em>everyone</em>.",
     "marketing2Lead2Title": "Bosses",
     "marketing2Lead3": "<strong>Challenges</strong> let you compete with friends and strangers. Whoever does the best at the end of a challenge wins special prizes.",
     "marketing3Header": "Apps",