diff --git a/src/controllers/challenges.js b/src/controllers/challenges.js
index 141b7f3cae..804a3ad7e4 100644
--- a/src/controllers/challenges.js
+++ b/src/controllers/challenges.js
@@ -19,19 +19,20 @@ var api = module.exports;
  */
 var syncChalToUser = function(chal, user) {
   if (!chal || !user) return;
+  chal.shortName = chal.shortName || chal.name;
 
   // Sync tags
   var tags = user.tags || [];
   var i = _.findIndex(tags, {id: chal._id})
   if (~i) {
-    if (tags[i].name !== chal.name) {
+    if (tags[i].name !== chal.shortName) {
       // update the name - it's been changed since
-      user.tags[i].name = chal.name;
+      user.tags[i].name = chal.shortName;
     }
   } else {
     user.tags.push({
       id: chal._id,
-      name: chal.name,
+      name: chal.shortName,
       challenge: true
     });
   }
diff --git a/src/models/challenge.js b/src/models/challenge.js
index 9d45b54003..1f17a553e0 100644
--- a/src/models/challenge.js
+++ b/src/models/challenge.js
@@ -8,6 +8,7 @@ var Group = require('./group').model;
 var ChallengeSchema = new Schema({
   _id: {type: String, 'default': helpers.uuid},
   name: String,
+  shortName: String,
   description: String,
   habits: [TaskSchema],
   dailys: [TaskSchema],
diff --git a/views/options/social/challenges.jade b/views/options/social/challenges.jade
index 761e3438c8..47fcdb7d07 100644
--- a/views/options/social/challenges.jade
+++ b/views/options/social/challenges.jade
@@ -20,6 +20,8 @@ script(type='text/ng-template', id='partials/options.social.challenges.detail.ht
     div(ng-show='challenge._locked==false')
       .-options
         input.option-content(type='text', ng-model='challenge.name')
+        .option-medium
+          input.option-content(type='text', minlength="3", maxlength="16", ng-model='challenge.shortName', placeholder='Tag Name', required)
         textarea.option-content(cols='3', placeholder='Description', ng-model='challenge.description')
     hr
 
@@ -64,11 +66,18 @@ script(type='text/ng-template', id='partials/options.social.challenges.html')
             select(ng-model='newChallenge.group', ng-required='required', name='Group', ng-options='g._id as g.name for g in groups')
           .challenge-options
             input.option-content(type='text', ng-model='newChallenge.name', placeholder='Challenge Title', required='required')
-          .challenge-options
+
+            .option-medium
+              input.option-content(type='text', minlength="3", maxlength="16", ng-model='newChallenge.shortName', placeholder='Tag Name', required)
+              i.icon-question-sign(popover="Challenges appear on tag-lists & task-tooltips. So while you'll want a descriptive title above, you'll also need a 'short name'. Eg, 'Lose 10 pounds in 3 months' might become '-10lb'", popover-trigger='mouseenter', popover-placement='right')
+
             textarea.option-content(cols='3', placeholder='Description', ng-model='newChallenge.description')
 
-          .challenge-options
-            .option-group.option-medium
+            //- what's going on here?
+            br
+            br
+
+            .option-medium
               input.option-content(type='number', min="0", max="{{maxPrize}}", ng-model='newChallenge.prize', placeholder='Prize')
               span.input-suffix.Pet_Currency_Gem1x.inline-gems
               i.icon-question-sign(popover="If someone can 'win' your challenge, you can optionally award that winner a Gem prize. Max = #gems you own (+ guild.gems, if you created this challenge's guild). Note: This prize can't be changed later.", popover-trigger='mouseenter', popover-placement='right')